TOMS® : One for One

ONE FOR ONE™

We’re in business to help improve lives.
With every product you purchase, TOMS will help a person in need. One for One™.

In 2006, TOMS founder Blake Mycoskie befriended children in a village in Argentina and saw that they didn’t have adequate shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes for a child in need. One for One™. In 2011, the One for One™ model was expanded and TOMS Eyewear was launched. With every pair purchased, TOMS helps restore sight to a person in need. One for One™.

What began as a simple idea has evolved into a powerful business model helping address need, and also advance health, education and economic opportunity for children and their communities around the world. And this year, we’re thrilled to launch TOMS Roasting Co. With every bag of coffee purchased, TOMS will provide one week of clean water to a person in need. One for One™.

TOMS has given more than 35 million pairs of new shoes to children in need and helped restore sight to over 250,000 people. We are incredibly proud of and humbled by this milestone, and more excited than ever to see how the continual evolution of our Giving can positively impact communities in need around the world.

Giving In Action

Giving Around the World

A look into the Giving side of TOMS
Creating jobs in Haiti

TOMS begins manufacturing in Haiti
Restoring sight in Cambodia

Malita, age 11

Giving Around the World

A look into the Giving side of TOMS

Creating jobs in Haiti

TOMS begins manufacturing in Haiti

Restoring sight in Cambodia

Malita, age 11

• • •

Where We Give

TOMS works with more than 100 Giving Partners to deliver TOMS Shoes, Sight and water Services.

Shoe Giving

OVER 60 COUNTRIES

OVER 10 MILLION PAIRS GIVEN
Sight Giving

13 COUNTRIES

200,000 PEOPLE WITH RESTORED SIGHT
Water Giving

TOMS ROASTING CO. LAUNCHED IN

2014 TO HELP PROVIDE

WATER IN 5 COUNTRIES

TOMS GIVING TIMELINE

2006

TOMS IS BORN

March | Venice, CA

Blake, one intern and friends start TOMS in Blake's Venice, Calif. apartment.

1st SOUTH AFRICA GIVING TRIP

Summer | South Africa

2006

2007

1st 10,000 PAIRS GIVEN

Fall | Argentina

Blake, family members and TOMS employees travel to Argentina to give new shoes to the children who first inspired him to create TOMS.

2008

TOMS LAUNCHES THE 1st ANNUAL ONE DAY WITHOUT SHOES

Spring | California

One Day Without Shoes encourages people to go without shoes to raise global awareness for children’s health and education. LEARN MORE

2008

2009

1st U.S. GIVING TRIP

150,000 TOTAL NEW SHOES GIVEN

2009

150,000 TOTAL NEW SHOES GIVEN

SHOE GIVING MODEL EVOLVES FROM TOMS GIVING TRIPS TO A NETWORK OF GIVING PARTNERS

Humanitarian organizations begin to integrate new TOMS Shoes into their larger health, education and community development programs, often pairing new shoes with health exams, medication, school uniforms and more for the children they serve.

SEE HOW SHOE GIVING WORKS

2009

2010

ETHIOPIAN PRODUCTION BEGINS

Fall | Ethiopia

TOMS partners with local manufacturers to produce Giving Shoes for Ethiopian Giving Partners.

1,000,000 PAIRS OF SHOES GIVEN

Summer | Argentina

Blake and a TOMS team return to Argentina to celebrate the 1,000,000th pair of new shoes given.

2010

1,000,000 PAIRS OF SHOES GIVEN

Summer | Argentina

Blake and a TOMS team return to Argentina to celebrate the 1,000,000th pair of new shoes given.

TOMS INCREASES INVESTMENT IN PODOCONIOSIS

TOMS begins to fund research, mapping, expansion of treatment programs and clinics, patient rehabilitation and advocacy to help prevent the disease.

PODOCONIOSIS is a painful and stigmatizing form of elephantiasis that affects millions who live and work barefoot in silica-rich volcanic soil. Podoconiosis is 100% preventable with shoes and proper foot hygiene.

2011

LAUNCH OF TOMS EYEWEAR

Summer | USA, UK & CAN

TOMS partners with Seva Foundation to deliver sight-saving surgery, prescription glasses and medical treatment to people in need. One for One™.

1st WORLD SIGHT DAY

Fall | Global

TOMS joins eye care and public health organizations around the world to raise awareness for avoidable blindness and visual impairment.

SEE HOW SIGHT GIVING WORKS

2011

TOMS INCREASES INVESTMENT IN PODOCONIOSIS

TOMS begins to fund research, mapping, expansion of treatment programs and clinics, patient rehabilitation and advocacy to help prevent the disease.

LAUNCH OF TOMS EYEWEAR

Summer | USA, UK & CAN

TOMS partners with Seva Foundation to deliver sight-saving surgery, prescription glasses and medical treatment to people in need. One for One™.

1st WORLD SIGHT DAY

Fall | Global

TOMS joins eye care and public health organizations around the world

to raise awareness for avoidable blindness and visual impairment.

SEE HOW SIGHT GIVING WORKS

TOMS HIRES CHIEF GIVING OFFICER

Winter | Los Angeles, CA

Chief Giving Officer joins the Giving Team to further develop and evolve TOMS Giving strategy and impact

TICKET TO GIVE

Spring | Honduras

TOMS community members join Giving Partner Hogar de Niños Enmanuel in Honduras to help give new shoes to children in need.

2011

2012

TOMS EXPANDS SIGHT GIVING
TO 9 COUNTRIES

TOMS GIVING DEPARTMENT GROWS TO 20+

Fall | Los Angeles, CA

The Giving Team is dedicated to every aspect of Giving, including strategic planning, logistical support, program development and impact measurement.

2012

TOMS EXPANDS SIGHT GIVING
TO 9 COUNTRIES

TICKET TO GIVE

Spring | Honduras

TOMS community members join Giving Partner Hogar de Niños Enmanuel

in Honduras to help give new shoes to children in need.

TOMS GIVING DEPARTMENT GROWS TO 20+

Fall | Los Angeles, CA

The Giving Team is dedicated to every aspect of Giving, including strategic planning, logistical support, program development and impact measurement.

KENYAN PRODUCTION BEGINS

Spring | Kenya

TOMS partners with local manufacturers to test and produce locally made Giving Shoes for Kenyan partners.

PRODUCTION BEGINS TESTING IN INDIA

Spring | India

TOMS partners with multiple manufactures to begin testing shoe production for local Giving Partners.

2013

TOMS LAUNCHES IMPROVED CANVAS SHOE

Spring | Global

Based on feedback from our Giving Partners, we widened the fit and increased the thickness of the sole and canvas for global Giving.

2013

KENYAN PRODUCTION BEGINS

Spring | Kenya

TOMS partners with local manufacturers to test and produce locally made Giving Shoes for Kenyan partners.

TOMS LAUNCHES IMPROVED CANVAS SHOE

Spring | Global

Based on feedback from our Giving Partners, we widened the fit and increased the thickness of the sole and canvas for global Giving.

PRODUCTION BEGINS TESTING IN INDIA

Spring | India

TOMS partners with multiple manufactures to begin testing shoe production for local Giving Partners.

TOMS COMMITMENT TO HAITI

Fall | Haiti

In September, Blake Mycoskie made a five-year commitment at the Clinton Global Initiative to Haiti to begin local manufacturing and help establish industry and create local jobs.

TOMS LAUNCHES THE SPORTS SHOE

Spring | Global

The sports shoe supports children in our Giving Partners’ sports, nutrition and health programs.

TOMS MARKETPLACE LAUNCHES

Winter | U.S.

TOMS Marketplace features products from companies that have been hand-selected by the TOMS team because of their commitment to give back to communities around the world.

2014

TOMS COFFEE LAUNCHES

Spring | Global

For every bag of coffee purchased, TOMS will provide clean water to a community in need. One for One™.

TOMS HAS GIVEN OVER 35 MILLION PAIRS OF NEW SHOES and HAS HELPED RESTORE SIGHT TO MORE THAN 250,000 PEOPLE

2013

2014

TOMS MARKETPLACE LAUNCHES

Winter | U.S.

TOMS Marketplace features products from companies that have been hand-selected by the TOMS team because of their commitment to give back to communities around the world.

• • • • • • • • •

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Help Help

ONE FOR ONE™

We’re in business to help improve lives.With every product you purchase, TOMS will help a person in need. One for One™.

We’re in business to help improve lives.With every product you purchase, TOMS will help a person in need. One for One™.